Genesis is the luxury brand of Hyundai. The Genesis name first appeared on a flagship Hyundai sedan, starting with the 2009 model year. It then morphed into the South Korean automaker’s luxury division starting in 2017 with a two-model lineup, the G80 and G90 sedans.
Since then, the brand has been known for high-quality, high-performance, luxury-laden vehicles with rear- or all-wheel drive that offer plenty of value for money compared to BMW, Mercedes-Benz and other luxury luminaries. Models include the G80 midsize sedan and the G90 full-size sedan, as well as the G70 sports sedan.
Starting in 2021, the brand will branch out into SUVs, with the GV80 midsize SUV followed by the GV70 smaller SUV.